In March 2003, Max Media purchased WNKY-NBC.  Based in Virginia Beach, Max Media has always been known as a progressive corporation that is committed to growing stations it owns.  A good example is WNKY.  In three years of ownership, the TV station has already moved into a new state-of-the-art facility, grown personnel, added a local weather department and recently signed on WNKY-CBS (in addition to WNKY-NBC).  This growth is unprecedented and is the key to WNKY’s continued success in South Central Kentucky.  

On September 10th, 2005 WNKY-NBC broadcast its first Live AccuWeather Forecast.  WNKY-NBC did not take this launch of a local weathercast lightly.  The station brought the area's only meteorologist, Chris Sowers, to the market.  It made a point to offer a better product by presenting a clear, easy to understand, educated approach to the weather.

It is amazing what innovation and technology has brought to the broadcast television industry, giving us abilities that we could not have dreamed of only a few years ago.  This new technology allowed WNKY to grew tremendously in 2007 when we launched WNKY-CBS on February 1st.  WNKY now offers the NBC and CBS affiliate stations in South Central Kentucky.  WNKY-CBS is a digital signal and can be found over the air at 40.2 or on Insight Cable channel 10. 

WNKY has grown dramatically over the past few years, much like South Central Kentucky, and WNKY is moving into the future with determination to bring South Central Kentucky top weather coverage, the latest in meteorological equipment and top-rated NBC and CBS programming.